Intro

On most jobs, your work is your best advert. But many passers-by never know who you are. That’s where Baustelle 🚧 -Werbung comes in. It’s simple jobsite advertising that turns a site into a steady stream of leads. In this guide, you’ll learn what to show, where to place it, and how to convert interest into real enquiries. You’ll see clear steps, sizes that work, and safety rules. Follow this, and your site signs will do the selling while you build.

Quick Answer

Baustelle‑Werbung is jobsite advertising: clear signs, banners, and simple calls to action that neighbours and drivers can read in seconds. Use a bold headline, your trade, a phone number, a QR code, and a short web link. Place signs safely, track scans and calls, and reply fast to turn views into jobs.

Table of Contents

• Plan Your Baustelle‑Werbung
• Design Signs People Can Read
• Place and Fix Signs Safely
• Turn Attention Into Leads
• Measure and Improve Weekly
• Legal, Safety, and Neighbour Care

Key Takeaways

• Keep headlines to 5–7 words and one clear action.
• Use A1 or A0 boards and 50–70 mm letter height per 10 m distance.
• Place signs 3–5 m from the kerb and about 1.5 m bottom height on fences.
• Use a QR code of 25–35 mm modules and reply to leads in 15 minutes.
• Review results every 7 days; test one change at a time for 30 days.

Plan Your Baustelle‑Werbung

A good plan saves time and wins work.

1. Define one goal
   • Pick a single action: call, QR scan, or short link visit. One action beats three.
2. Choose your message
   • Use 5–7 words. Example: “Kitchen Remodel? Talk to the Builder.”
   • Add your trade: plumber, electrician, painter, builder.
3. Pick sign formats
   • Fence board for homes. Banner for scaffolds. A-frame for pavements where allowed.
   • Aim for A1 (594 × 841 mm) or A0 (841 × 1,189 mm) for visibility.
4. Prepare contact routes
   • Phone number with call tracking.
   • Short web link and a QR code that goes to a tiny form.
5. Assign site roles
   • One person puts signs up on day 1.
   • One person checks weekly and cleans/re-secures.

Tip: If you’re also looking to streamline professional proposals, our guide covers creating professional proposals end‑to‑end.

Design Signs People Can Read

People have 3–5 seconds as they walk past. Drivers get 2–3 seconds. Design for speed.

1. Letter size and distance
   • Use 50–70 mm letter height per 10 m viewing distance.
   • Big phone number. Bigger than your logo.
2. Keep it simple
   • One headline. One action. One phone number. One QR code.
   • Use no more than 2 colours plus white. High contrast wins.
3. Layout that works
   • Top: headline (5–7 words).
   • Middle: trade + short benefit (“Bathrooms in 10 days”).
   • Bottom: phone, QR, short URL.
4. QR code that scans fast
   • Module size 25–35 mm on A1/A0 boards; add a 10 mm quiet zone.
   • Test from 2–3 m with a standard phone.
5. Material choices
   • Correx or Dibond boards for fences.
   • Mesh banners on scaffolds to reduce wind load.

This pairs well with understanding project timelines, so your promised timeframes match your sign claims.

Place and Fix Signs Safely

Good placement beats fancy design. Safety first.

1. Where to place
   • Homes: fix to front fence or scaffold, facing main footfall.
   • Street jobs: angle signs 10–15° towards traffic flow for readability.
2. Heights and set-backs
   • Bottom of board around 1.5 m above ground on fences.
   • Keep 3–5 m set‑back from the kerb where possible to reduce driver distraction.
3. Fixings that last
   • Use 4–6 heavy cable ties through eyelets; add 2 spare ties on site.
   • For banners, use bungee cords and every second eyelet to spread load.
4. Night and weather
   • Add reflective tape strips on edges if near traffic.
   • Clean mud and dust weekly; a dirty sign can kill response.
5. Keep access clear
   • Never block footpaths, doors, or sight lines. Think pram and wheelchair users.

For contractors dealing with invoice templates that save time, we recommend standardising the job info you collect on site; it also helps your ads match your offers.

Turn Attention Into Leads

You don’t need 100 calls. You need the right 5. Make it easy.

1. QR to a tiny form
   • 3–4 fields max: name, phone, postcode, job type.
   • Confirmation page says when you’ll call back (e.g., “within 15 minutes”).
2. Phone number that gets picked up
   • Use call forwarding and voicemail that promises a callback in 15 minutes.
   • Call back within 15–30 minutes during working hours.
3. Capture details fast on site
   • When a neighbour stops you, take a photo and speak notes, then use tools like Donizo to turn voice, text, and photos into a proposal later the same day.
4. Convert while interest is hot
   • Send a short, branded PDF proposal the same day where possible.
   • Get digital acceptance with e‑signature to lock the date and scope.
5. Leaflet the immediate area
   • Drop simple door cards to 50–100 homes within 100–200 m.
   • Keep the same headline, colours, and QR for consistency.

If you’re also refining pricing strategies, align your headline promise with a clear price range or typical timeline.

Measure and Improve Weekly

Small tweaks add up over a 6‑week job.

1. Track the basics
   • Leads: calls, QR scans, and form submits per site.
   • Outcomes: quotes sent, accepts, and booked dates.
2. Use unique codes
   • One unique short link/QR per site so you know what works.
3. Review rhythms
   • 7‑day check: clean, re‑secure, and adjust angle.
   • 30‑day test: try one new headline or colour, not both.
4. Simple targets
   • Aim for 1–3 qualified enquiries per week per active site.
   • If none after 14 days, change placement or the headline.
5. Close the loop= - Convert accepted proposals to invoices in one click so your pipeline stays clean. Platforms such as Donizo make this handover smooth.

This pairs well with understanding project timelines and capacity planning, so you don’t overbook after a good response.

Legal, Safety, and Neighbour Care

Stay respectful and within the rules. It pays off.

1. Permissions
   • Always get the homeowner’s OK in writing to place signs.
   • Check local council rules for pavement A‑frames and roadside boards.
2. Privacy
   • When you collect details, say what you’ll do with them and store them safely.
   • Keep only what you need for quotes and work scheduling.
3. Safety
   • No sharp edges or protruding fixings. Check after strong winds.
   • Avoid reflective glare facing drivers where roads are tight.
4. Neighbours
   • Keep noise and dust down. A clean frontage and tidy skip help your brand.
   • Offer a courtesy sweep weekly; it wins goodwill and referrals.

If you’re also looking to streamline client communication, our guide covers clear, simple client updates that reduce call‑backs.

FAQ

Do I need permission to place a sign on a jobsite?

Yes. Get the property owner’s permission in writing. For public areas like pavements, check your council rules. Some places need a permit, and some ban A‑frames. Always keep access clear for pedestrians.

What should a Baustelle‑Werbung sign include?

Keep it simple: a bold headline, your trade, one benefit or promise, your phone number, a QR code, and a short web link. Add your logo, but don’t let it dominate. Make the phone number the largest text on the board.

How big should the QR code be on my sign?

On A1/A0 boards, use modules sized around 25–35 mm with a 10 mm quiet zone. Test from 2–3 metres on a standard phone. Ensure the link goes to a tiny form with 3–4 fields.

How fast should I reply to leads from my sign?

Aim for 15–30 minutes during working hours. Fast replies win trust. If it’s late, send a quick text saying when you’ll call. Same‑day proposals keep the momentum strong.

Does Baustelle‑Werbung work on rural or quiet streets?

Yes, but it may be slower. Use larger boards (A0) and add door cards to 100–200 nearby homes. Ask the homeowner for a short testimonial you can add after week 2.

Conclusion

Baustelle‑Werbung turns your active site into a quiet, steady advert. Use clear messages, readable sizes, safe placement, and fast follow‑up. Start today: 1) print an A1 fence board with a 5–7 word headline, 2) add a QR to a tiny form, 3) reply within 15 minutes and send a same‑day proposal. If you want smoother follow‑through, tools like Donizo help capture details, send branded proposals, get e‑signatures, and turn accepts into invoices. Put these steps in place, and let each site win the next one.